&394/ Watch to Be Inspired: Design Doesn't Have to Be About Grand Gestures

When you lie in a hospital bed all day ... Using your eyes, seeing things afresh, and using them as an opportunity to create new possibilities. Putting yourself in the position of the person."

TED introduces

• The talk: "Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems."
• The speaker: "As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the..."

User centered design to the extreme. Design in the details. TED Talks 2005, Paul Bennett. IDEO. View the talk!