&300/ Just Found: The Future of Advertising?

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Carlsberg Tram

Image © Feldschlösschen AG

Three weeks ago - tired from a 4 hour train ride - I was getting on one of Zurich's EURO 2008 street rails, the Carlsberg version. Wow. You cannot deduct from the image above how perfectly elaborate the interior of the "Tram" is! I will keep a camera handy for the next encounter.

But no comparison with the IKEA Kobe train Idris Mootee featured yesterday ;) Make sure to read his piece on IBM's "The End of Advertising as We Know It" study below.

Read Idris Mootee!

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