&221/ Advertising Selection: We Make Light Lighter

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"We believe innovation is a journey, not a destination. When we get to the finish line, we move it."

Agree! We have to sell science and technology to our kids in order to move the finish line during the next decades. Remember Sputnik?

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That's a valid point, Harald, as the distinction between ideas, inventions, and innovations is crucial! Inventions are of social and business relevance only when successfully arriving and staying in the marketplace.

Nevertheless, definitions of "innovation" ranges from the act of introducing something new (the invention end of the continuum) to the successful exploitation of new ideas (the market end of the continuum), and Toshiba seems to stick with the former.

Funny how folks mix up invention with innovation. This video is about invention. Innovation is how markets and society would use an invention. Interesting how the digital age thinks that pure invention is enough...or do I miss the point?

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