Idris Mootee's take on the future of advertising. The slideshow ends after 2009. What will be next? Are the following slides omitted due to an NDA? Some bullets:
- Scenario 2005 - Digital is just a bunch of websites. Someone can do it.
- Scenario 2006 - Digital is gaining momentum. Let's play some catch up. Lip services.
- Scenario 2007 - Seeing the digital wave but also the agency digital gap.
- Scenario 2007 - Wake up call.
- Scenario 2008 - Digital is a starting point, not an afterthought.
- Scenario 2009 - Customer Engagement Is the "key" to the future.
Get the 
Hi Harald,
Thanks for featuring my slides. Yes, some slides were taken out due to specific clients data.
Great blog. Where are you based?
Best
Idris